/ 18AW /
the crimson demur
/ 18AW / the crimson demur
The AW2018 collection is titled The Crimson Demur. This is ALEX S. YU’s eight collection. The collection features both womenswear and menswear as well as introducing some unisex pieces after the success of the previous collection. This season, ALEX S. YU dove into various Grimm’s fairy tales and was very fascinated by the tales as old as time. The gruesome and violent details in the stories were very different from the ones ALEX S. YU had been accustomed to as a child.
The contrast of the two vastly different versions of the same story was used to create the collection, while introducing some more regal silhouettes and design details into the collection. This collection, ALEX S. YU also used a variety of rich textiles, prints, knits and textures while maintaining the effortless sporty feminine vibe that is very much the ALEX S. YU trademark. Classic ALEX S. YU details such as ruffles, asymmetry and oversized silhouettes are also prominent throughout the collection to maintain the brand’s vibrant image. The Autumn Winter 2018 collection - The Crimson Demur - saw the creation of ALEX S. YU’s version of a modern-day princess.