ALEX S. YU debuted at Vancouver Fashion Week on September 17, 2014. The tenth anniversary show will take place on October 22, 2024, marking exactly 3,688 days since the brand’s debut.

Prologue 3688 introduces a reimagined universe for the ALEX S. YU brand. ALEX S. YU creates contemporary womenswear for the everydaydreamer. The brand is divided into two distinct lines: Everyday and Daydreamer.

The inspiration behind Prologue 3688 draws from Alex's psychedelic daydreams and his beloved tale - Alice in Wonderland, exploring its vibrant universe. Alex revisited childhood photographs, toys, and archived sketches, drawing inspiration from every detail. The Prologue 3688 not only marks a decade of the ALEX S. YU brand but also serves as a prelude to future creative endeavours.

Prologue 3688 is dedicated to the boy who loves to daydream.